Employee Advocacy: What You Need to Know

Employee advocacy is still a fairly new phenomenon and although the market is quickly catching up with its importance, plenty of people are still not sure what it is.

That’s understandable. However, because we believe employee advocacy is one of the most important marketing strategies to have developed in recent years, we want everyone to know what it is. And so, we decided to ask our talented sales team which questions they get asked the most and how they answer them.

What is Employee Advocacy?

Employee advocacy is a term that has been generating a lot of buzz for the past couple of years. In short, employee advocacy is when your employees use their voice, their network and power, to advocate for their company. In a sense it’s not new: advocating for the company you work for, as well as its values, is something most people already do on some level, both online and offline. When you tell your friends about your latest project or post your company’s annual report on LinkedIn, that’s employee advocacy.

Why is It a Buzzword?

The reason why companies are embracing the term now more than ever, is that they start seeing its potential. Having your employees actively share content on social media will increase your reach dramatically and help to humanise your brand.

Why Should You Engage in Employee Advocacy?

There are mutual benefits of a good employee advocacy program. Internally, it will enable better communication between employees and provide them with pre-approved content that is ready to be shared on social media. Externally, it increases your reach, thereby creating more awareness about your brand. It also makes your brand more trustworthy to show that your employees are engaged and proud to be a part of your company.

Why Should Your Employees Be on Social Media?

Some may find the idea of their employees spending time on social media uncomfortable, but the fact is that they already do. Some are of course more active than others, but many of those are already sharing content about your company on their social media profiles. With an employee advocacy platform like Newsio you have greater control over what content they share and encourage those who don’t already share, to become part of the game.

Can Smaller Companies Benefit from Employee Advocacy?

An employee advocacy platform like Newsio benefits companies of all sizes. Even if you only have a small team of employees that share, their actions can quickly create a ripple effect and reach a large audience. Besides, we are always willing to engage in a dialogue with our customers to hear what your specific needs are and how we can meet them.

How Can You Tell It’s Working?

The Newsio employee advocacy platform enables you to keep track on who’s sharing what content on which social media. It can also help to encourage people to share through gamification and incentives. Most importantly you’ll have the control and overview that you need to build a strong brand through your most valuable asset: your employees.

How Do You Get Started?

Now that you know what Employee Advocacy is, you probably want to know how you go about implementing a good employee advocacy program in your company. Through working with a broad range of clients, we at Newsio have found a few surefire ways to get started that have led to implementing successful employee advocacy programs:

Get Leadership on Board: Leaders are the most powerful force to drive change within the organisation. By setting a good example, leaders can encourage other employees to partake and understand the importance of engagement.

Establish Business Objectives: Decide what your goals are. Whether you want to build relations, humanise the brand, create trust with potential customers, or enhance employer branding, you should decide as soon in the process as possible. This will make it easier to track any progress and positive results achieved through the program.

Create Rules and Behaviour: Train employees and make them feel comfortable by setting guidelines and having a content strategy in order.

Start With LinkedIn or Twitter: Most people find these networks most relevant for company content and are more likely to post on them.

Start Small and Scale Up: This practice has benefited many of our clients, and is often the quickest and easiest way to get your employee advocacy program started. Instead of expanding too quickly, it is often best to begin with your most tech-savvy and socially active employees.

Expand After Three months: Once your initial team is thriving in the program, begin expanding and driving further participation in stages.

Follow Up: It is important to continuously promote the program, draw attention to its successes and commend those employees who are standing out.

If you’re interested in hearing more about our employee advocacy program and how we cater to companies in various industries, get in touch! We’re always happy to explain the benefits of our program to companies of different sizes!